About Will
Founder, Lead Trainer
Will Ratliff is the founder and Lead Trainer at Amplyfy Training. His unique blend of knowledge, know-how, and humor can help your teams and leaders become the best version of themselves.
Will Ratliff – My Story
I started working with groups in my 20s, leading backpacking trips and working with teams on low and high ropes courses. That’s where I really developed a passion for adventure and professional development.
I carry that sense of adventure into my training. I like to create highly interactive and experiential experiences that can connect with teams and help them grow. I offer a unique blend of strategy, knowledge, and a bit of intuition to help you and your team move forward.
Why Work With Me?
With my experience, strengths, and know-how, I can help you discover what’s holding you back or what’s holding your team back from really excelling and being the kind of leader or team you want to be.
I use a variety of tools and assessments and can tailor-fit your training or coaching to your needs and help craft quality training and development programs.
Qualifications & Awards
Here’s a bit more about me and my experience and background.
Education
- MEd, Instructional Design & Technology
- MA, Educational Ministries
- BA, Psychology
Experience
- 10+ years DiSC training
- Coaching groups and individuals
- Leadership Amarillo Canyon Alumni, 2019
Certifications
- Certified Life Coach
- Certified in EQ-i 2.0
- Beegle-Certified Poverty Coach

